Lifecycle Marketing Specialist

Company: VirtualVocations
Location: Gilbert
Posted on: February 19, 2025

Job Description:

A company is looking for a Marketing Specialist (Lifecycle) to design and optimize customer engagement strategies.

Key Responsibilities

Develop and execute multi-channel lifecycle marketing campaigns using Braze
Design and optimize customer journeys to enhance engagement, retention, and conversion rates
Analyze campaign performance and provide actionable insights for optimization

Required Qualifications

Proven experience managing lifecycle marketing campaigns using Braze
Strong understanding of customer segmentation, personalization, and A/B testing
Experience with Braze Canvas, API integrations, and Liquid scripting
Ability to analyze campaign performance and drive data-driven decision-making
Familiarity with SQL, HTML, or other technical skills is a plus

Keywords: VirtualVocations, Gilbert , Lifecycle Marketing Specialist, Advertising , Gilbert, Arizona

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